Search Engine Optimization (SEO) is a set of strategies and techniques used to increase the visibility of a website or web page in search engine results. It is essential for businesses to have an effective SEO strategy if they want to grow online.

SEO helps businesses get more organic traffic from search engines, which can lead to increased sales and revenue. It also helps businesses stay competitive in their industry by ensuring that their website appears higher in search engine rankings than their competitors. Additionally, SEO can help boost brand recognition as well as improve user experience on the website.

In short, SEO is essential for every business growth online because it helps them reach more potential customers, remain competitive in their industry and improve the overall user experience on their website.